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As good as the original

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You want the media’s attention…

…but if your press release reads like a translation, it might even irritate journalists or editors who receive it: Re-writing would take up too much of their time, even if your topic is high up on their wish-list. A press release is more than information: it must be print-ready in any language or it is likely to be ignored.

We invest a lot of time getting as close as we can to a new and accurate ‘original’ we would like to see in print.

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