A press release is a statement that a company, organisation or association releases to the public and/or news outlets. The term “press release” comes from the idea of releasing information to the press for publication. Press releases are written by the company, organisation or association itself and shared with news and media outlets through established media contacts and channels. Synonyms for press release include media release and news release. A company or organisation may choose to write a press release to announce the results of a study, major changes in the leadership or a new product. Several other items of information may be deemed worthy of inclusion in a press release.