Most medium to large public companies have a department devoted to investor relations. This department serves as a bridge between corporate management and investors, providing the latter with an accurate account of the company’s affairs so they can make informed buy or sell decisions.
Investor relations departments can also play a role in crisis management; for example, assuaging investors’ fears when major events occur that can affect the share price. There are several professional organizations for people working in investor relations. Europe’s largest is the Deutscher Investor Relations Verband (German Investor Relations Association).
In the English-speaking world, the United States has the National Investor Relations Institute (NIRI), the United Kingdom has The Investor Relations Society, Canada’s professional association is the Canadian Investor Relations Institute (CIRI), and Australia has the Australian Investor Relations Association (AIRA).